R&D Local Empowerment

Consumer Preferences for Household Water Treatment

Kenya, Bangladesh
P&G Fund

How do low-income families select water treatment products? Understanding consumer preferences is essential for promoting large-scale uptake of new technologies.  Aquaya partnered with researchers at the Haas School of Business at UC Berkeley, CARE Kenya, and the International Center of Diarrheal Disease Research, Bangladesh (ICDDR, B) to study the factors that influence the adoption of competing water treatment products among the rural poor in Kenya and the urban poor in Bangladesh.

Read the papers

Luoto J et. al. 2012. Learning to Dislike Safe Water Products: Results from a Randomized Controlled Trial of the Effects of Direct and Peer Experience on Willingness to Pay. Environmental Science and Technology. 46, 11:6244-6251

Luoto J et al. 2011. What Point-of-Use Water Treatment Products do Consumers Use? Evidence from a Randomized Controlled Trial among the Urban Poor in Bangladesh.
PLoS ONE. 6, 10:e26132

Albert J et al. 2010. End-User Preferences for and Performance of Competing POU Water Treatment Technologies among the Rural Poor of Kenya.
Environmental Science and Technology. 44, 12:4426-4432

Najnin N. et al. 2015. Explaining Low Rates of Sustained use of Siphon Filters: Evidence from Follow-up of a Randomized Controlled Trial in Bangladesh. Tropical Medicine & International Health. 20, 4: 471-483

Luoto J. et al. 2014. Nudging to Use: Achieving Safe Water Behaviors in Kenya and Bangladesh. Journal of Development Economics. 110:13-21

Share This Project:
Connect With Us