How do low-income families select water treatment products? Understanding consumer preferences is essential for promoting large-scale uptake of new technologies. Aquaya partnered with researchers at the Haas School of Business at UC Berkeley, CARE Kenya, and the International Center of Diarrheal Disease Research, Bangladesh (ICDDR, B) to study the factors that influence the adoption of competing water treatment products among the rural poor in Kenya and the urban poor in Bangladesh.
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